Before I left on vacation almost two weeks ago, Terry Teachout’s Wall Street Journal piece on the dying jazz audience was beginning to irritate (Warning: Simpsons reference ahead ) the weirdos down at the worm store. (My colleague Ted Gioia actually raised the issue earlier in a post at Jazz.com.) I spent a good part of my week on the shores of beautiful Horseshoe Lake in Ontario ruminating on the origins and implications of the problem. The following essay is the result.
Big Trouble!
From our “Reap What You Sow” department comes news of a recent study that bodes ill for America’s Only Original Gift to the Arts and Humanity (A.O.O.G.A.H.), also known as “jazz.” The National Endowment for the Arts recent Survey of Public Participation in the Arts concluded that live jazz suffered a double-digit decline in attendance from 1982 to 2008, and that the median age of jazz listeners rose a whopping 17 years — from 29 in ’82 to a positively geezer-ish 46 in 2008 (ahem, I’m 48). The study also found that attendance at jazz and classical concerts by young adults aged 18 – 24 has declined the most compared with other art forms. Bottom line: today’s young people find jazz every bit as appealing as reruns of Father Knows Best. If things don’t change — as more and more senior citizen jazzbos pay their final cover charge for that Big Jam Session in the Sky (“… there’s also a 2000-drink minimum, but don’t worry, you’re gonna be here for a while”) — fewer and fewer tables will be occupied in the earthly jazz clubs. The situation is grim, say some mavens. Jazz’s end is at hand.
Of course, in this time of convulsive change in the way people consume music, a single survey by some fancy pants government agency can’t tell the whole story. But combine it with other recent developments — the Three Stooges-like self-immolation by the International Association of Jazz Educators (probably the premier jazz support organization until its ignominious collapse in 2008), the loss of New York’s Newport/Kool/JVC Jazz Festival, the decline of jazz radio, the precarious state of jazz journalism, the wholesale desertion of jazz by major record labels — and the evidence is nigh overwhelming: not only is jazz not gaining new listeners, it’s losing by attrition those it has (“I’m shocked, shocked … !”).
How did this happen? Well, almost 30 years ago some very influential people decided that jazz’s future was in its past. They began running a Back to the Future campaign emphasizing styles of music that had bloomed decades before … and the bloom was well off the rose. In the process, they banished from paradise anyone who plugged-in, played music with a backbeat, or otherwise diverged from the path established by jazz’s pantheon of heroes (Armstrong, Ellington, Parker and a precious few others). They transported jazz back to a pre-avant, pre-fusion, pre-1960s Leave it to Beaver world. Charged with running the Way Back machine was the chief ancestor worshiper, jazz’s Eddie Haskell: a young trumpeter from New Orleans by the name of Wynton Learson Marsalis.
Our Story So Far …
Like Beaver Cleaver’s bête noire, Wynton Marsalis worked hard to please his elders, although to be fair, Marsalis mixed sincerity with his obsequiousness; his reverence for your father’s (and grandfather’s) jazz was apparently genuine (to mix a televidic metaphor: in Wynton’s world, father really did know best).
It’s no coincidence that Marsalis’ rise coincided with the 1980 election of Ronald Reagan to the American presidency. In retrospect, the trumpeter’s conservative aesthetic leanings are easily seen as the jazz equivalent of the geriatric former actor’s “Morning in America,” with its evocation of an idealized and utterly mythical past. A political zeitgeist that had moved from “speaking truth to power” in the ‘60s to “telling lies to the powerless” was tailor-made for the über-conformist Marsalis, who gained traction as a major figure by blaming jazz’s perceived ills largely on an already marginalized group of musical experimentalists. If there were a cabinet-level Secretary of Jazz, Marsalis might as well have been Reagan’s choice, so emphatically willing was he to look backward for inspiration.
Marsalis whispered sweet nothings his seniors longed to hear: Jazz had lost its way in the ‘70s, what with all that commie-inspired free jazz and fusion and funk and whatnot (Just Say No to Drugs … also, the Art Ensemble and Grover Washington, Jr.!). The apostates were conspiring to sap and impurify jazz’s precious bodily fluids, and it was up to a new generation of sharp-dressed young reboppers to set things right.
Conservative musicians, writers, and listeners middle-aged-and-older who felt betrayed or passed-over by what they considered jazz’s turn to the left got positively tumescent when listening to the clean-cut, immaculately-dressed Marsalis channel the pre-electric Miles Davis and sermonize about the sacred jazz “tradition.” Now here was a youngster they could work with! Someone who, with their help and support, could emerge as the leader of a movement that would rid jazz of pinko influences, and in the process put their music back front-and-center where it rightfully belonged. Marsalis was that rarest of birds: a youthful curmudgeon, a talented and charismatic young man who thought like old folks.
And lead he did. Critically lauded from the time he burst on the scene as a classical– and bebop-loving prodigy, Wynton was placed in the vanguard of the new traditionalist movement. From the early ‘80s on, he made scores of records for Columbia documenting his rearview vision, lambasting heretics until such time that he became so rich and powerful — principally as Artistic Director (for life, apparently) of the institutional behemoth Jazz at Lincoln Center — that he needn’t bother.
Marsalis’ and Columbia’s example inspired the major record companies to sign other dapper young jazz musicians of a conservative bent. During the ‘80s and into the ‘90s, retro was in. So in, that it essentially became the only game in town. Jazz — which in the ‘70s had seemed like such a big tent — now became narrowly defined by the power brokers to suit those who played older styles. The fusion movement pioneered by Miles Davis and propagated by his disciples was considered an abomination by believers in the one true faith, as were free jazz and much European jazz that didn’t sufficiently swing or pay proper obeisance to the blues. Marsalis, his followers and his enablers had fixed jazz (in the eyes of a general public that really wasn’t paying close attention) as music strictly governed by immutable laws passed long ago. And those laws were not subject to broad — never mind creative—interpretation.
Dire Consequences!
The ascendance of this shortsighted philosophy had an unintended but entirely foreseeable cost. From the perspective of a public that was ever more accustomed to rapid and non-stop change (no less in the arts than in technology; indeed, the two are often intertwined), jazz essentially became a motionless relic: serviceable as a way of evoking a period ambience in a movie or TV commercial, perhaps, but ultimately lacking in contemporary relevance.
Hagiographic profiles of Marsalis inevitably give him credit for stimulating interest in jazz when it had reached low ebb, but in reality he was stimulating interest in an increasingly archaic style, not the idiom as a whole. In fact, jazz was alive and extremely well in the ‘70s in the fecund areas of fusion (Miles’ bands, Weather Report, Return to Forever, Herbie Hancock’s bands, The Brecker Brothers, and many more) and free/avant-garde (Art Ensemble of Chicago, Arthur Blythe, the AACM, and Ornette Coleman were among those creating experimental jazz of transcendent quality). In contrast, older styles received less critical and popular attention (even though many great swing and bop musicians were still playing at a very high level), not as victim of some nefarious conspiracy or a tragic decline in societal/musical values, but as a result of stylistic evolution. Jazz wasn’t dead, it was just searching for what’s over the horizon. That is, until the conservative claque hijacked the boat and towed it back to dock.
Wynton wasn’t a savior. He was a revivalist, and revivals are almost always fads. Sadly, the middle-aged swing and bop lovers operating in the upper echelons of the jazz industry didn’t recognize tradition worship as a fad. On the contrary; succumbing to an epidemic of wishful thinking, they misread it as a lasting phenomenon and endeavored to make it a permanent state. They succeeded to an extent, in that they convinced an influential group of educational and cultural arbiters (university music schools, lavishly-endowed arts organizations, Ken Burns) that jazz is — like the music of the great Romantic classical composers or Bonnie and Clyde’s death car — something old and valuable that needs be preserved.
So it was that jazz entered the academy, with horns a-blazing and non-profit statuses a-pending. Twenty-odd years later, however, jazz’s gatekeepers were forced to confront the unfortunate reality that young people do not consider the academy hip (surprise!). Consequently — and perhaps calamitously — jazz’s embrace by the cultural establishment was accompanied by the music’s inability to attract young listeners, to whom the idiom as represented by its ostensible standard-bearers (notably Marsalis and his confreres) is hopelessly old-fashioned and uninteresting. In trying to foist Louis Armstrong on a Will.I.Am world, the reactionaries turned jazz into a museum piece. And you know how tough it is to get kids to go to a museum.
All Is Not Lost!
The good news is, there’s plenty of new jazz that’s not hopelessly old-fashioned, that isn’t ready to be relegated to the basement of the Smithsonian, and lest you think I’m hopelessly depressed by the music’s current state, I assure you that I am not. Away from the (rapidly dimming) spotlight that’s been trained on the conservative mainstream, jazz has continued to evolve and grow apace. A listener just now emerging from Wynton’s time machine might be surprised to find hordes of talented jazz musicians unafraid to draw inspiration from the worlds of hip-hop, rock, classical, noise, electro-acoustic improvisation, ambient, and an infinite variety of other sources. Some of their music leans toward pop, other is more experimental, and while none of it would likely win the Marsalis Seal of Authenticity, each is in some manner a manifestation of jazz. The trouble is, while the musicians by and large recognize that, consumers might not.
In a recent New York Times piece, Nate Chinen suggested that one reason the aforementioned NEA survey registered a decline in attendance at jazz events is because, in essence, some respondents (many of whom we can infer are not East or West Coast-based hipsters, but just regular peeps from Des Moines and Peoria who had enough time to answer a questionnaire) might not have known jazz if it bit them on the ass … and those who do know would rather call their preferred music anything — or nothing — before calling it jazz (that’s how un-hip jazz has become in the public’s mind). Chinen cited Medeski, Martin & Wood, Robert Glasper, and drummer Jim Black’s AlasNoAxis as
jazz-inspired groups and artists who draw a large part of their audience from outside jazz — jam bands, in the case of MM&W; hip-hop in Glasper’s; and noise-rock in AlasNoAxis. I submit that these listeners are either unaware of the music’s provenance or the unwitting victims of the conservative faction’s stultification of jazz — they’ve been taught that jazz is old, boring music from the ‘40s and ‘50s and therefore not relevant to their lives. From that perspective, any music that’s exciting and contemporary cannot possibly be jazz.

Some smart and articulate folks have striven to rebut the idea that jazz listeners are going the way of the dodo. Chinen cites healthy attendance at New York gigs by artists like these as evidence of jazz’s appeal to a young-ish audience of significant size. Critic Howard Mandel has conceived an ingenious use of Twitter as a way for jazz lovers to alert the world that their cherished music is alive and well. And Vijay Iyer was invited by a radio program to go mano a mano with Teachout. I welcome these optimistic outlooks and suspect they’re all onto something — things are not as dark as a single egg-headed government survey might lead us to believe. But if you don’t believe there’s a problem, you’re whistling past the graveyard. The evidence to the contrary is too compelling.
How to reverse it? Conceiving some “five year plan” isn’t the answer. Who knows where we’ll be in five minutes, much less five years? No one can plan for every contingency. Jazz is created in the moment. We have to be prepared to improvise. Being sensitive and responsive to what’s going on around us, right here, right now — that’s the jazz way.
A trip of a thousand miles begins with a single step, and our first step should be to consciously revise our attitude about what is or isn’t jazz. If you like bebop and only bebop, or New Orleans-style and nothing but, then bully for you. But you don’t get to define the whole of jazz in those terms. Someone tried that, or something very like it, and it didn’t work. Instead, starting now, we should embrace the term in its loosest sense and apply it to everything that can conceivably fit (Chinen does it, and good for him; witness the eclectic mix of acts he chooses for his weekly Jazz Listings in the Friday Times).
Jazz suffered when we allowed the conservatives to narrow its definition. Make the decision that those days are over, and act on it. From this moment, let’s drop the admissions test and let in anyone who wants to be a member. Jazz is whatever it wants to be. It’s MM&E and Robert Glasper and AlasNoAxis … and Roscoe Mitchell and Jason Moran and Vijay Iyer and Mostly Others Do The Killing and Jessica Lurie and (type the name of your own favorite fringe-dwelling, genre-busting artist here). It’s also Wynton and Wessel (Anderson) and Wycliffe (Gordon) … but as of now, it’s not just them (not that it ever was). Indeed, they’re behind the curve and losing ground by the minute.
Dismiss the idea that if music doesn’t sound like something Pops or Duke or Bird might’ve played during their lifetimes, it can’t be jazz. A better approach would be, if it sounds like something those guys might play if they were alive and in their creative prime today, it is most definitely jazz (and that, I suspect, could include almost anything). We don’t know what they’d sound like now, but it’s a lock their music would absorb contemporary influences from all over, just as it did in the ‘20s, ‘30s, and ‘40s when those cats were at their peaks.
Reject the conservative mindset of the last quarter century. It’s as dead in jazz as it is in politics. Jazz doesn’t need walls built around it; it needs the walls demolished. Name a great jazz musician who obeyed all the rules and I’ll show you a jazz musician who was nowhere near great. The highest tribute we can pay the masters is not to worship their image, but to manifest their adventurous spirit. I’m betting if we do, jazz will thrive in ways it hasn’t in decades, and its audience will grow across generations, beyond our wildest dreams. — Chris Kelsey, Horseshoe Lake, Ontario, August 2009.